the e-marketing aspect of coventry university

the e-marketing aspect of coventry university:

When you open the Coventry University webpage the first thing you realize is its high quality design and the amount of detailed information included on the page. This in other words is exactly what electronic marketing is about. The University’s webpage helps in the widespread of viewers viewing the webpage and therefore being targeted by the University’s marketing.
The design and clear layout of the webpage makes it easier for students to navigate through the site and find the information that they need. The webpage includes the following:

Coventry University web page:

This is the most significant part of the webpage which encourages everybody to visit the webpage and it explains marketing goals and targets of the university. The site has many links leading to other related web pages regarding the various services and learning materials that are of importance to students.
Also, there is a fair amount of information about the city of Coventry itself, which means that by using the Coventry University’s website it achieves promoting tourism marketing.
Also, on this web page if you are interested in any leisure activities, I would advise you to continue to the designed page that contains information about various trips and events with special prices and offers to students. Also, the web page includes news and information about the Coventry university as well as the Coventry city.
On the Coventry University webpage, there is a hyperlink called CU online which leads you to the student only webpage.

Available resources:
Now we can talk about the available resources at the university, you can find lots of information on the homepage about the huge and modern library building which includes vast amounts of books and journals and various electronic materials. These resources and other services can be used by all students at varying stages of their studies whether it’s undergraduate or even postgraduate.
To make it easier for students to carry out their research, Coventry University designed the e-library, which is an electronic library that helps student to find any books or journals with minimal effort and time. For example there are various search engines for journals like EBESCO.

To improve this website:

The university has to give some importance to some of the web pages and try to promote and advertise on a bigger scale. Also, to allow visitors to enter the more specialized areas like the student web page to enable them to get a realistic view about the University’s student like and studying programmers’.

to promote the web site:

1-The goal for any University its achieve the target and this target took about how we can have a new students to register in this university.
So the Coventry university should be to focus in a easily way in any web pages that’s because when any student come to visit this web page one doesn’t have any idea and don’t like to spend the time to looking about his information. On other hand, if he see this web page and find some difficult use he might not continue what he about to do in this web page.

2-focus on system stability, scalability, and management tools that can support the web page environment.

3-Focus on the development stage, University’s information, including vision, mission, future projects, university historically and international support.

4-The marketer should find the right channel, Massively Multiply Online Community of each country and try to push Coventry website into that community just like what they have did in Second life game online the most famous and reachable to common people in USA.

5-In order to assess exactly how a University can enter this market, it is necessary to understand how the company is currently positioned.





SOURCES
http://www.coventry.ac.uk/

http://mmogdata.voig.com

DFC Intelligence - Online Game Market Forecasthttp://www.dfcint.com/game_article/may07article.html
GigaOM Top 10 Most Popular MMOshttp://gigaom.com/2007/06/13/top-ten-most-popular-mmos

FURTHER READING
IDC - ASEAN Online Gaming 2007 - 2011 Forecast and Analysishttp://www.idc.com/getdoc.jsp?containerId=AP3221S4P

Deniz FIRAT

How to make your website trustworthiness?

How to make your website trustworthiness?

What is trust and trustworthiness ？

Trust is a concept everybody understands at some personal level, but most people will have trouble enunciating a specific definition of the concept. Some people will have strict measures they use to evaluate their level of trust in a person or company, while others rely on a more subjective "feel" for determining whether to trust somebody. A great example is crossing a bridge. When you drive or walk across a bridge you trust the engineers and contractors to have built that bridge to last. You expect that you will get from one side to the other without incident. Because of the different research perspectives trust, there are various definitions about trust. Trust is what allows us to have meaningful relationships with other people; without it, we cannot converse without wondering whether the person speaks。

Anumba and Ruikar(2008) agreed to summarize some main factors for trust definition: First, the environment of trust is risk and uncertainty. Second, due to the untrustworthy behaviour, the potential loss is greater than expected gains. Third, trust describes the degree of predictability. Fourth, the environment of trust is interdependence. Fifth, trust is positive and godd concept.

Just as every person has his or her own way of deciding issues of trust, every role a person plays will also have its own understanding of trust based on the specific goals and priorities of that role. Empathy is great for times that call for compassion and care, but in matters of trust it can be hard to see things from another's point of view. When you walk into a store that you have patronized for years, you have a level or trust about handing over your money in exchange for goods; the merchant may approach this transaction with an entirely different level of anxiety about your ability to pay -- maybe a new employee is ringing you up -- or your ownership of the credit card you proffer. Trust means different things to different people, to different roles, and in different scenarios.

Trustworthiness is usually regarded as a virtue, and it is the state of being trustworthy or reliable(anonym, 2009). Banks and Gallagher(2009) suggested a trustworthy person should have the following features. First, the person behaves to be relied. Second, the person is liable to responded his/her behaviour. Third, the person should perform to be reliable and responsibible. This suggestion can also use in website. Trustworthiness is a part of trust.

The levels of trust

A scholar suggested to divide trust from wholehearted to partial depending on degrees of trust.(Banks and Gallagher,2009) Wholehearted trust------- this is a strong trust. It have a lot of different forms, for example: ---‘Blind’ that people trust without any question.---‘semi-blind’ that people trust is depending on the role expectation.---‘considered’ that people trust is depending on assessment, experience, and so on.

Partial trust-----this is also medium trust. People trust like this, when they are not sure about their commitment or competence, for example: ---hopeful/optimistic that when we don’t have enough information to go on, we trust like this.---grudging/pessimistic

The levels of trustworthiness

Banks and Gallagher(2009) suggested to separate trustworthiness to full trustworthiness and basic trustworthiness.

How to make your website trustworthiness？

We analyse the trustworthiness will be based on the use of chelsea football club web-site layout(http://www.chelseafc.com/page/Welcome). We analyse the website from the following 5 ways, which they are Professional Visual Communications, simplely flow services, case studies or user comments, significant information for contact, convenient online interactive.

Professional Visual Communications

It concern about color selection, such as to avoid bleak, depressing colors, simple interface, easy to identify the major and the logo, eye-catching promotion of information and so on.Describe the accuracy and clarity information simplely flow Services Allow users to know how to do before they contact you, then how they can resolve their problem through your services. There is a link to transfer language into different contries, like the UK, the United States, China, Russia, Korea. This is a more easy way to serve consumers who have different backgrand and language.

Case studies or user comments

This is important, "we can not make users to instantly know all the information about the company, but at least let them know you have done something very well." (Gaudin,2007)For example, chelsea football club built a very good reputation in the uk, which is a good point.

Significant information for contact

Including the chelsea club introduction, true pictures, for example: football palyer photos, and hwo to Contact us. If possible, the Contacts pages should be arranged in a similar position, which is similar to the website to add to cart button, and give the users a the fastest access(anonym, 2008). For example, in the chelsea club home page, there is a botton in the end of the page which is “enter site”. For example, there is a “ticket” botton on the chelsea websit, which is a fastest access to shopping.

Convenient online interactive

Website should help users to directly submit needs and problems. If possible, to set up users’ management system is also a necessary information managing patten, and collecting more information, facilitating the provision of accurate advice. （Primo Interactive Limited, 2008）

Reference:

Anumba, C. and Ruikar, K.(2008), e-Business in Construction, Blackwell Publishing Ltd。

Anonym, 2009, allwords.com, http://www.allwords.com/word-trustworthiness.html accessed 30th March 2009

anonym, (2008), Significant Information to Advance Your Website Design, http://www.prlog.org/10159685-significant-information-to-advance-your-website-design.html accessed 30th March 2009

Banks, S. and Gallagher, A.(2009), Ethics in professional life, Palgrave Macmillan

Gaudin, S.(2007), How Good is Your Website’s Online Reputation?, http://www.informationweek.com/news/internet/showArticle.jhtml?articleID=199600394 accessed 30th March 2009

Primo Interactive Limited,(2008) Website Design & Online Marketing, http://www.primointeractive.com/ accessed 30th March 2009

Deniz FIRAT

MA Deniz FIRAT

Nowadays internet is becoming a part of our daily life. There are people that use the internet to read the news, check the stock market and gaming. But amongst there are millions of people that they are members of massive online communities. We have communities like Facebook, Myspace or Travium which are browser based and we have the video game communities with Blizzard and their greater success World of Warcraft leading the market with twelve million subscribers paying the monthly fee of 12 euros and being followed by other games like Age of Conan and Lord of the Rings and much more. We as marketers need to find a way to approach those massive communities and sent them our message, show them our products by finding a way to approach them.
On browser communities is easier to approach them because in order for them to socialize by using Facebook or the other services they are using they need to do it by using internet browsers but on video games you can’t sent your message directly to them because is hard to sent the message through the game. Also the number of people that are using browsing communities is way bigger than the number of people being members in browser game communities. Approximately a number of 148 million users use web 2.0 on a daily basis. This includes websites like Facebook and myspace. By trying to approach people that are using Facebook we have the option to approach a massive number of people because almost everyone nowadays that is familiar with the internet has a Facebook account. People are joining groups of their countries, University, football team or other sport teams that they support and it’s easier to approach them. This kind of websites also give you the option to advertise through their websites.On online communities people are providing every kind of information. You can see their age, if they are married or not, if they are in a relation or if they are single, if they have children. You can also see their interests because many of them post on their community groups what they did during the weekend or during their vacation or what they are doing during their daily life. They also have the option to post pictures and by viewing their pictures in some situations we can evaluate if the customers are proper for promoting our products to them. This is very important for marketers because with this way they can get all the information they need for their target customers and they know if the specific person is appropriate to receive our message or not. When it comes to video games the number of people you can target is much smaller because almost all of us have a Facebook account or other online socializing accounts but not everybody plays online video games. Also the number of video game users is spread out through a large number of video games. The most important part of this category of potential customers is that they are all fans of playing games. If you have a company that sells computer equipment then the whole group could be your target. Also the information gathering you can get from this particular group is not as high as the opposite of browser based online communities.
Targeting these communities is really vital for the company because we are talking for a significant number of users. This group of people spent a lot of their daily time browsing the internet and a large number of these users prefer doing their purchases through the internet. It’s important to use online communities because there is ease of communication by using forums which can be used for discussion that might not be available by using traditional research. By the use of these communities we can strengthen the bond between our organization and our customers and achieve loyalty through personal investment. Online communities can be used to strengthen or change our brand image. Also these groups can be used for testing in case we want to test our products or even our advertising campaign.
Since this group of potential customers seems so attractive for being a target we have to find a way to target them. The easier way to target people that are members of online communities which are browser based is by advertising through the community. Facebook, Myspace give you the opportunity to by using ads in their website which can be viewed by a large number of people. If we create an account on these communities we can promote our products by posting advertise pictures or even videos that have been made for this purpose. When targeting people from video game communities you cant deliver your message through the game. On some games like second life you can buy a spot and advertise your company. But on games like World of Warcraft, Lord of the Rings and other games u cannot do the same. We can use websites which are dedicated to the games to promote our products. Because these kind of games are frequently update in order to keep the interest high there are many pages that provide all kinds of information on the games.
Online communities continuously grow and they will keep growing because internet entered our life and will keep all of us busy for a long time. Day after day more and more people get more familiar with the internet and a large number of them will become a member of an online community and a potential target. Browser based communities are more common than video game communities and its easier for us to sent our message to them and they seem the best option if we want to promote our products to one of the groups. We have to invest on this group of people and try to promote our products because the future lies on the internet and the rapidly increasing internet communities.

References

Walden, E. (2000). Some value propositions of online communities. Electronic Markets, 10(4), 244-249.

Preece, J. and Diane Maloney-Krichmar (2003) Online Communities. In J. Jacko and A. Sears, A. (Eds.) Handbook of Human-Computer Interaction, Lawrence Erlbaum Associates Inc. Publishers. Mahwah: NJ. 596-620.

Armstrong, A., & Hagel III, J. (1995). Real profits from virtual communities. The Mckinsey Quarterly

Bickart. B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31-40.

Krishnamurthy, S. (2003). E-commerce management: Text and cases. Australia: South-Western, a division of Thompson Learning.




MA Deniz FIRAT

Importance of Online Communities for marketers

Sponsored by the website design guide .

Will PC be eliminated?

Nowadays, mobile industry is competing against one another by using an advance technology to develop latest products, in order to differentiate themselves from competitors and called itself as a pioneer in the market.

We believe that there is a high possibility in the near future that mobile/ wireless and interactive TV will become a main access, instead of personal computer (PC). Right now mobile phone becomes part of our basic need. Can you live without mobile phone? To me, my answer is “No”. Why is that so? People life is bound with technology; we tend to do everything on computer and any other devices that enable us to access the internet. The most common devices that gradually replace the immobility problem of PC are mobile phone. Mobile allows the user to access freely from place to place, enable people to do multi-tasks. Moreover, it provides the locating feature like GPS on the phone. A privacy, personalize and security attributes are provided in your personal mobile. An example of I-Phone or Balckberry etc. is a good illustration of features that we have been discuss above.

It is true that some how before you can have your mobile ready for internet access or let it partially PC performance, we have to set it via the PC access. However, PC could be eliminate by just one creative tool that can control, develop and deploy interactive TV, digital TV, mobile, board brand and any digital devices that can play video. There is large number of people who getting excited with the new interactive TV. They have been set up community to exchange their information on this news experience through the website like: Geevee.com, Usteam.com, Flix55.com, Current.com, Zmoney682.com.

Dalen Harrison, CEO, Ensequence expressed his opinion talking about interactive TV in next 10 year that TV is always considered as a mass marketing communication channel, simultaneously, the mass audience are also skipping a lot of marketer afford by ignoring whatever they have been trying to communicate in a wide market. The interactive TV allows producer of the show to keep people on channel during commercial break, in such a way that they can receive the feedback directly from a potential consumers, since audiences are able to interact in time. This will create mutual benefit for both producer and consumers. The new specification, new upgrade allows interactive across or the platform. Everything will work from a single authoring environment, current remote control. And all this will work without troublesome on buying a PC and get it install.

This article support by:



MA Deniz FIRAT

How the interactive TV work!

E-Marketing

A BRIEF VIDEO ABOUT E-MARKETING PROCESS