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Deniz FIRAT


Life in Coventry University

Wednesday 11 March 2009

Will PC be eliminated?

Nowadays, mobile industry is competing against one another by using an advance technology to develop latest products, in order to differentiate themselves from competitors and called itself as a pioneer in the market.

We believe that there is a high possibility in the near future that mobile/ wireless and interactive TV will become a main access, instead of personal computer (PC). Right now mobile phone becomes part of our basic need. Can you live without mobile phone? To me, my answer is “No”. Why is that so? People life is bound with technology; we tend to do everything on computer and any other devices that enable us to access the internet. The most common devices that gradually replace the immobility problem of PC are mobile phone. Mobile allows the user to access freely from place to place, enable people to do multi-tasks. Moreover, it provides the locating feature like GPS on the phone. A privacy, personalize and security attributes are provided in your personal mobile. An example of I-Phone or Balckberry etc. is a good illustration of features that we have been discuss above.

It is true that some how before you can have your mobile ready for internet access or let it partially PC performance, we have to set it via the PC access. However, PC could be eliminate by just one creative tool that can control, develop and deploy interactive TV, digital TV, mobile, board brand and any digital devices that can play video. There is large number of people who getting excited with the new interactive TV. They have been set up community to exchange their information on this news experience through the website like: Geevee.com, Usteam.com, Flix55.com, Current.com, Zmoney682.com.

Dalen Harrison, CEO, Ensequence expressed his opinion talking about interactive TV in next 10 year that TV is always considered as a mass marketing communication channel, simultaneously, the mass audience are also skipping a lot of marketer afford by ignoring whatever they have been trying to communicate in a wide market. The interactive TV allows producer of the show to keep people on channel during commercial break, in such a way that they can receive the feedback directly from a potential consumers, since audiences are able to interact in time. This will create mutual benefit for both producer and consumers. The new specification, new upgrade allows interactive across or the platform. Everything will work from a single authoring environment, current remote control. And all this will work without troublesome on buying a PC and get it install.

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MA Deniz FIRAT

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