When you open the Coventry University webpage the first thing you realize is its high quality design and the amount of detailed information included on the page. This in other words is exactly what electronic marketing is about. The University’s webpage helps in the widespread of viewers viewing the webpage and therefore being targeted by the University’s marketing.
The design and clear layout of the webpage makes it easier for students to navigate through the site and find the information that they need. The webpage includes the following:
Coventry University web page:
This is the most significant part of the webpage which encourages everybody to visit the webpage and it explains marketing goals and targets of the university. The site has many links leading to other related web pages regarding the various services and learning materials that are of importance to students.
Also, there is a fair amount of information about the city of Coventry itself, which means that by using the Coventry University’s website it achieves promoting tourism marketing.
Also, on this web page if you are interested in any leisure activities, I would advise you to continue to the designed page that contains information about various trips and events with special prices and offers to students. Also, the web page includes news and information about the Coventry university as well as the Coventry city.
On the Coventry University webpage, there is a hyperlink called CU online which leads you to the student only webpage.
Available resources:
Now we can talk about the available resources at the university, you can find lots of information on the homepage about the huge and modern library building which includes vast amounts of books and journals and various electronic materials. These resources and other services can be used by all students at varying stages of their studies whether it’s undergraduate or even postgraduate.
To make it easier for students to carry out their research, Coventry University designed the e-library, which is an electronic library that helps student to find any books or journals with minimal effort and time. For example there are various search engines for journals like EBESCO.
To improve this website:
The university has to give some importance to some of the web pages and try to promote and advertise on a bigger scale. Also, to allow visitors to enter the more specialized areas like the student web page to enable them to get a realistic view about the University’s student like and studying programmers’.
to promote the web site:
1-The goal for any University its achieve the target and this target took about how we can have a new students to register in this university.
So the Coventry university should be to focus in a easily way in any web pages that’s because when any student come to visit this web page one doesn’t have any idea and don’t like to spend the time to looking about his information. On other hand, if he see this web page and find some difficult use he might not continue what he about to do in this web page.
2-focus on system stability, scalability, and management tools that can support the web page environment.
3-Focus on the development stage, University’s information, including vision, mission, future projects, university historically and international support.
4-The marketer should find the right channel, Massively Multiply Online Community of each country and try to push Coventry website into that community just like what they have did in Second life game online the most famous and reachable to common people in USA.
5-In order to assess exactly how a University can enter this market, it is necessary to understand how the company is currently positioned.
SOURCES
http://www.coventry.ac.uk/
http://mmogdata.voig.com
DFC Intelligence - Online Game Market Forecasthttp://www.dfcint.com/game_article/may07article.html
GigaOM Top 10 Most Popular MMOshttp://gigaom.com/2007/06/13/top-ten-most-popular-mmos
FURTHER READING
IDC - ASEAN Online Gaming 2007 - 2011 Forecast and Analysishttp://www.idc.com/getdoc.jsp?containerId=AP3221S4P
Deniz FIRAT
1 comment:
Hi, I'd like to ask what do you think about Coventry Uiversity online store ?
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